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Bamenda Handicrafts works to enhance and encourage the cultural heritage of the Northwest Province of Cameroon through quality craft production. Bamenda seeks to improve the living standards of artisans, to facilitate marketing and promotion of Cameroonian crafts and to provide employment to school graduates. Bamenda Handicrafts also fights against child labor and gender discrimination. In one of their major initiatives, Bamenda manages a reforestation project in order to ensure a sustainable supply of wood for the handicraft industry. In addition, the project prevents the deterioration of water catchment and provides an environment for bee keeping, another income generation activity. Ten Thousand Villages began purchasing from Bamenda Handicrafts in 2008.