"Duggal describes the initial process of working with new artisan groups as grueling," said Renee Bowers, buyer for India, "as he gently guides them towards higher quality standards and educates them on fair trade principles. Many artisans make the decision to go find work elsewhere, where quality standards are not as exacting. However, those who can look to the long term are rewarded, as Aravali makes a true effort to provide them with year-round work that is long-term and sustainable."
Aravali began in 1976 as a small clothing boutique. In the early 1980s, its focus shifted away from fashion and toward home decor. Aravali has maintained a relationship with fair trade over many years. The company originally served as a shipping and export agent for Traidcraft, and later became a supplier. They now work with several European Alternative Trade Organizations, and have been involved in social audits by Traidcraft.
Ten Thousand Villages began purchasing from Aravali in 2008. Ten Thousand Villages purchases embroidered and blockprinted items from Aravali.
- Artisan Products