Archana Handicrafts is a private business committed to helping Indian artisans by encouraging, developing and selling their traditional handicrafts. Archana means "a thing of truth and beauty" in the Sanskrit language. Headquartered in New Delhi, Archana markets products from artisan groups throughout India. Artisan groups range from single members to families to entire villages making brass and shesham wood items. Archana assists craftspeople with banking, design, training and management. The organization is committed to the principle of fair trade, and strives to practice fair trade throughout its supply chain, giving artisans a better standard of living. Archana supports small businesses as a way to help family artisans stay and thrive in their home villages. Archana encourages environmentally sustainable practices. Ten Thousand Villages has purchased products from Archana since 1977.