Director of Marketing

As a member of the Leadership Team, the Director of Marketing participates in overall vision and policy decision making for Ten Thousand Villages. This role works to align operational goals with the organization’s strategic objectives while fostering a culture of accountability, collaboration, and operational excellence. All responsibilities must be carried out with integrity, transparency, and goodwill and contribute to company-wide revenue growth. Profitability, growth, and fiscal soundness are necessary to further the organization’s mission.

Working closely with the Product Development Lead and Finance, the Marketing Director ensures products are brought to market with a consistent brand experience that includes storytelling, merchandising, packaging, digital content, and promotional support. The position oversees the annual marketing and promotional calendar and provides leadership for the Creative Lead, Shopify Lead, and Packaging Lead.

Leadership

• Lead the marketing department and develop
  the Creative Lead, Shopify Lead, and Packaging Lead.
• Participate as a
  member of the Leadership Team.
• Develop
  departmental goals, budgets, and priorities.
• Build strong
  partnerships across Product Development, Finance, Wholesale, Philanthropy,
  Operations, and Information Technology.

Brand
and Customer Engagement

• Lead the Ten Thousand Villages brand
  strategy across all customer channels.
• Ensure the
  organization’s mission and artisan stories are communicated consistently
  through products, merchandising, packaging, digital content, and
  marketing.
• Oversee customer
  engagement through the website, social media, email marketing,
  advertising, and customer service.
• Partner with
  Philanthropy to support fundraising and mission communications.

Product
Launches and Promotions

• Partner with the Product Development Lead
  to support product launches and seasonal collections.
• Ensure products
  are presented consistently through packaging, tags, story cards,
  merchandising, photography, and digital content.
• Develop and manage
  the annual promotional calendar.
• Partner with
  Finance to evaluate promotional performance and profitability.

Ecommerce
and Customer Experience

• Oversee the organization’s website and
  digital customer experience.
• Provide strategic
  direction to the Shopify Lead, who manages the B2B and B2C Shopify
  platforms and wholesale market integrations.
• Monitor customer
  feedback and performance data to improve customer experience across all
  channels.

Preferred Qualifications

• Bachelor’s degree in Marketing, Business,
  Communications, or a related field, or equivalent experience.
• Eight or more
  years of leadership experience in marketing, ecommerce, merchandising, or
  brand management.
• Experience leading
  digital marketing, social media, ecommerce, and customer engagement.
• Strong analytical,
  organizational, and communication skills.
• Commitment to the
  mission and values of Ten Thousand Villages.