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Female artisan from Kumbeshwar Technical School knitting

October Is Fair Trade Month: Why Your Choices Matter

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Time to read 5 min

Every October, people across the globe come together to celebrate Fair Trade Month, a time to pause, reflect and take action in support of a movement that’s reshaping the way the world does business. At Ten Thousand Villages, Fair Trade isn’t just a label. It’s the heartbeat of everything we do.


For nearly 80 years, we’ve partnered with artisans in underserved communities around the world, ensuring they earn fair wages for their craft, work in safe conditions and have the opportunity to build brighter futures for themselves and their families. Fair Trade means dignity, stability and sustainability. It means every purchase you make can help create a more equitable world.

Ten Thousand Villages + The History of Fair Trade

From One Woman’s Vision to a Global Fair Trade Movement

Edna Ruth Byler

Edna Ruth Byler

Fair Trade Month is a time to reflect on the roots of the movement. For Ten Thousand Villages, it all began with one woman’s determination.

Almost 80 years ago, Ten Thousand Villages founder Edna Ruth Byler was one of the first people in history to engage in fair trade. At the time, she didn’t realize that she would become the pioneer of a global movement for ethical sourcing and human rights. She simply recognized a need and set out to create a solution.


In 1946, Byler, a Mennonite from Pennsylvania, traveled with her husband to Puerto Rico. There, in the La Plata Valley, she met women creating exquisite needlework but struggling to feed their families. Having lived through the Depression, Byler recognized both the hardship they faced and the dignity that meaningful work could bring.


Inspired, she carried their embroidery back to the U.S., selling the beautifully handcrafted pieces to friends, neighbors and church groups out of the trunk of her car. She not only offered the women artisans an income but also shared their stories, demonstrating how every purchase could empower a mother to support her family.


By the 1950s, Byler’s efforts gained support from the Mennonite Central Committee, which enabled her to expand her purchasing program to artisans in India, Jordan and beyond. Her grassroots project became known as the Overseas Needlework and Crafts Project in 1962, and in 1996, was renamed Ten Thousand Villages.


Today, what began with a single suitcase of embroidery has grown into a global Fair Trade network connecting artisans in more than 25 countries with markets that value their skill, culture and dignity.


This October, as we celebrate Fair Trade Month, we honor Edna Ruth Byler’s legacy and the artisans who continue to transform their communities through craft. Every purchase is still what Edna believed it to be: an act of opportunity, not charity.

What Does Fair Trade Really Mean?

Fair Trade is more than just an ethical shopping choice. It’s a commitment to
  • Equity: Artisans are paid fairly for their time and skill, not pennies for hours of labor. 
  • Sustainability: Natural, upcycled and recycled materials are used in ways that respect the earth. 
  • Community Impact: Fair Trade cooperatives often invest in education, healthcare and infrastructure, helping entire communities thrive. 
  • Preservation of Culture: Every handmade piece carries forward traditions passed down through generations.
Woman artisan with sari basket

Why October Matters

Fair Trade Month is the perfect moment to reconnect with the power of your everyday choices. As the holiday season approaches, this month reminds us that shopping can be more than a transaction, it can be a force for good.

Whether it’s a hand-carved soapstone candleholder from Kenya, an upcycled sari basket from Bangladesh or a tagua nut necklace from Ecuador, every item tells a story of resilience and hope.


How You Can Join the Movement

Here are three simple ways to celebrate Fair Trade Month with us:


1. Shop Fair Trade – Every purchase at Ten Thousand Villages supports artisans earning a living wage.

2. Share the Story – Tell friends and family why you choose Fair Trade and how it makes a difference.

3. Learn and Grow – Explore artisan stories on our website to see the human hands behind each product.


Together, We Create Change

Fair Trade Month is a celebration. And a call to action. 


Together, we can build a global marketplace that works for everyone, not just a few. When you shop Fair Trade, you join a community of changemakers who believe that how something is made matters just as much as the finished product. This October, let’s honor the artisans, their stories and the fair trade movement that connects us all.


Your purchase is more than a gift. It’s a promise to stand with makers, to protect our planet and to choose justice over exploitation.


Explore artisan-made gifts and join us in celebrating Fair Trade Month today.

Summary: Fair Trade Month Matters

Reuse, Repurpose + Choose Fair Trade for More Meaningful Shopping

The Ten Thousand Villages Difference

Every one of the items we offer is a portal into a world of ethical artistry. But their significance extends beyond their materials and makers.


It means artisans are paid fairly for their labor and respected for their skills. It means that materials are sourced sustainably, communities are supported holistically and the environment is treated with reverence. 


It means that you, the shopper, become part of a value chain rooted in justice.

What are Fair Wages?

Artisans earn a living income, not just minimum wage.

What are Safe Working Conditions?

Makers are protected from exploitation and unsafe labor environments.

How does Fair Trade empower artisans?

Women and marginalized groups gain access to leadership and financial independence.

What is Sustainability?

An emphasis on upcycling, natural materials and low-waste processes that reduce the ecological footprint.

What is Cultural Preservation?

Traditional techniques are maintained and celebrated, not erased.

When you choose to support artisans through organizations like Ten Thousand Villages, you’re not just buying a product, you’re investing in people. You’re helping families send children to school, communities gain access to healthcare and legacy skills survive and thrive in the modern world.

As we look forward to celebrating 80 years of fair trade, we invite you to join us and #LiveLifeFair.

Be Part of the Good

If you're inspired by the stories behind these products, there are many ways to support this movement:

  1. Shop Mindfully: Look for the Fair Trade Federation or World Fair Trade Organization logos. Sites like Ten Thousand Villages make it easy to shop by product, artisan group/country or material.
  2. Share Their Stories: The more people learn about fair trade, the more impact we can create. Share blog posts, artisan bios and product stories on social media.
  3. Gift with Intention: Whether it’s a birthday, holiday or just-because gift, choose handcrafted items that carry meaning and impact.
  4. Advocate for Ethical Brands: Let your favorite retailers know that sustainability and fair wages matter to you.
Denise Brossman Headshot

Denise Brossman

Copywriter, Editor and Content Manager