October Is Fair Trade Month: Why Your Choices Matter
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Time to read 5 min
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Time to read 5 min
Every October, people across the globe come together to celebrate Fair Trade Month, a time to pause, reflect and take action in support of a movement that’s reshaping the way the world does business. At Ten Thousand Villages, Fair Trade isn’t just a label. It’s the heartbeat of everything we do.
For nearly 80 years, we’ve partnered with artisans in underserved communities around the world, ensuring they earn fair wages for their craft, work in safe conditions and have the opportunity to build brighter futures for themselves and their families. Fair Trade means dignity, stability and sustainability. It means every purchase you make can help create a more equitable world.
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Edna Ruth Byler
Almost 80 years ago, Ten Thousand Villages founder Edna Ruth Byler was one of the first people in history to engage in fair trade. At the time, she didn’t realize that she would become the pioneer of a global movement for ethical sourcing and human rights. She simply recognized a need and set out to create a solution.
In 1946, Byler, a Mennonite from Pennsylvania, traveled with her husband to Puerto Rico. There, in the La Plata Valley, she met women creating exquisite needlework but struggling to feed their families. Having lived through the Depression, Byler recognized both the hardship they faced and the dignity that meaningful work could bring.
Inspired, she carried their embroidery back to the U.S., selling the beautifully handcrafted pieces to friends, neighbors and church groups out of the trunk of her car. She not only offered the women artisans an income but also shared their stories, demonstrating how every purchase could empower a mother to support her family.
By the 1950s, Byler’s efforts gained support from the Mennonite Central Committee, which enabled her to expand her purchasing program to artisans in India, Jordan and beyond. Her grassroots project became known as the Overseas Needlework and Crafts Project in 1962, and in 1996, was renamed Ten Thousand Villages.
Today, what began with a single suitcase of embroidery has grown into a global Fair Trade network connecting artisans in more than 25 countries with markets that value their skill, culture and dignity.
This October, as we celebrate Fair Trade Month, we honor Edna Ruth Byler’s legacy and the artisans who continue to transform their communities through craft. Every purchase is still what Edna believed it to be: an act of opportunity, not charity.
Whether it’s a hand-carved soapstone candleholder from Kenya, an upcycled sari basket from Bangladesh or a tagua nut necklace from Ecuador, every item tells a story of resilience and hope.
Here are three simple ways to celebrate Fair Trade Month with us:
1. Shop Fair Trade – Every purchase at Ten Thousand Villages supports artisans earning a living wage.
2. Share the Story – Tell friends and family why you choose Fair Trade and how it makes a difference.
3. Learn and Grow – Explore artisan stories on our website to see the human hands behind each product.
Fair Trade Month is a celebration. And a call to action.
Together, we can build a global marketplace that works for everyone, not just a few. When you shop Fair Trade, you join a community of changemakers who believe that how something is made matters just as much as the finished product. This October, let’s honor the artisans, their stories and the fair trade movement that connects us all.
Every one of the items we offer is a portal into a world of ethical artistry. But their significance extends beyond their materials and makers.
It means artisans are paid fairly for their labor and respected for their skills. It means that materials are sourced sustainably, communities are supported holistically and the environment is treated with reverence.
Artisans earn a living income, not just minimum wage.
Makers are protected from exploitation and unsafe labor environments.
Women and marginalized groups gain access to leadership and financial independence.
An emphasis on upcycling, natural materials and low-waste processes that reduce the ecological footprint.
Traditional techniques are maintained and celebrated, not erased.
When you choose to support artisans through organizations like Ten Thousand Villages, you’re not just buying a product, you’re investing in people. You’re helping families send children to school, communities gain access to healthcare and legacy skills survive and thrive in the modern world.
As we look forward to celebrating 80 years of fair trade, we invite you to join us and #LiveLifeFair.
If you're inspired by the stories behind these products, there are many ways to support this movement:
Denise Brossman
Copywriter, Editor and Content Manager
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